Nowadays there is a lot of competition in the running industry. It is a large and very profitable industry from the fact that such a wide range of people use running products. High school and pro competitors to occasional joggers. Companies like Asics, Nike, Saucony, Puma, Reebok and Adidas compete with each other. Considering track and running is not an official "Professional" sport companies can make large amounts of money from sponsoring certain athletes who compete in a marathon like Hailie Gebreselassie, or in a sprint event in the Olympics like Usain Bolt. The overall powerhouse of all the companies is Nike. Nike has the most money and invests unimaginable amounts into improving their products. Nike also has the best overall sponsors and commercial appeal. Although Nike has the best overall sponsored athletes they dont get all of them. Usain Bolt remains the only athlete Puma sponsors in Track. Puma invested all they could to get Bolt. The investment has most likely been profitable. My favorite company is Nike, their running shoes are without a doubt the best of any other company in style and overall feel. Their running apparel is also very innovative and unique also. There is just this feeling that comes over me that when I buy a Nike product that I have made the right choice. From the amount of money Nike makes and invests on its' products. Question: What is your favorite running shoe or general shoe company? Nike? Adidas? Puma?