Monday, April 25, 2011

The Nike Oregon Project

The Nike Oregon project. A group of America's best distance runners, 1 coach and 1 dream. In the city of the Nike headquarters in Portland, Oregon for the past number of years the best distance runners both men and women from the 800m. to 10,000 m. are being trained by Alberto Salazar. Nike started the training group with hopes to improve American distance running and bring it back into the national spotlight. Nike has invested millions in the project (not that Nike really needs that money being as successful as they are). Many of the athletes sleep and live in elevation simulated houses which cause there to be less Oxygen where they live. Causing the athletes to improve from the simulated elevation. Some of the athletes involved in the project are Nick Symmonds, Dathan Ritzenhein, Shalane Flanagan and Galen Rupp. Nike has invested a lot of money to the cause and it has been proving productive as American distance running is becoming better everyday.

9 comments:

  1. It must be awesome to be in this project and I wonder if they get free housing :D

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  2. I think this is a good idea ;D Nike always got good plans ;D

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  3. That's pretty crazy, i guess the figure there will be a lot of marketing opportunities if US can compete with the top distance runners.

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  4. damn thats intense. all the good athletes are in affrica. thats where they should be recruiting athletes

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